Look at me journalism
2 Jun 2010
The cover story in CJR this month is by Moe Tkacik (formerly of the Gawker empire), who describes her journey from earnest (if inexperienced) investigative journalist to jaded confessional blogger. This is her take on what's happened to journalism in the last decade:
When the Internet forced journalism to compete economically after years of monopoly, journalism panicked and adopted some of the worst examples of the nothing-based economy, in which success depends on the continued infantilization of both supply and demand. At the same time, journalism clung to its myths of objectivity and detachment, using them to dismiss the emerging blogger threat as something unserious and fundamentally parasitic, even as it produced a steady stream of obsessive but sneering trend stories on the blogosphere.
I find this an interesting assessment of the state of journalism today. What she doesn't really address, and what I find even more depressing, is that the Internet exposed the public's voracious consumption for gossip and opinion in all forms, essentially decimating "real" journalism. No wonder the blog has risen triumphant.
The vast majority of the journalists I know who have lost their jobs as reporters and columnists at newspapers & magazines (online or other) -- jobs they lost because of the tanking economy and the dismal finances of the media -- have typically ended up at blogs making a fraction of what they used to make for work that is half as serious as what they used to do. The film critic does TV recaps, the investigative reporter writes short news items about entertainment industry scandals, the feature writer writes opinion pieces for her own web site, the essayist twitters because no one will pay to publish his pieces anymore.
No wonder it's become a "look at me" media economy -- when you're already sinking not only into unemployment and poverty, burnishing your "voice" and "brand" may seem like the best shot at avoiding invisibility and irrelevance altogether.
That said, there are plenty of interesting new endeavors that I find inspiring, places where the Net hasn't destroyed journalism but is enabling it - like the new Bay Area Citizen, which is taking over where the SF Chronicle has failed; or the non-profit journalism endeavor ProPublica, which works with bigger institutions to fund serious investigative reporting.
Still, whenever I talked to my journalist friends, the reports I hear are grim. I feel fortunate to have started a second career as an author: I can still do journalism when I feel like it (or need to be), but I'm not dependent on it the way I was before. I can remain at least slightly detached from the struggles of an industry that I still love, but no longer rely on for financial or emotional fulfillment.